Capital Store hosted its exclusive Signature Event at Oman Avenues Mall, welcoming distinguished guests, visionary brand founders, media representatives, and industry partners for a curated journey into luxury beauty.
The event marked a milestone for Capital Store unveiling a refined selection of niche and luxury beauty houses. Guests explored signature fragrances, premium beauty products, and the stories behind each brand, while engaging directly with the creators and founders who define their artistry.

Several exclusive additions were introduced to Capital Store’s portfolio, including Thameen, Etat Libre d’Orange, Tiziana Terenzi, Paradis des Sens, Born to Stand Out, Kilian, Versace Atelier, Ojar and more. The showcase reinforced the brand’s dedication to bringing globally acclaimed niche beauty houses to Oman, offering clients an experience that blends craftsmanship, individuality, and discovery.
“The Signature Event marks an important step in our strategy to expand Capital Store’s luxury portfolio and redefine the beauty retail experience in Oman,” said Mr. Joseph Faddoul, Chief Executive Officer at Capital Store.

Present across Oman’s most prestigious retail destinations, including Oman Avenues Mall, Mall of Oman, Sohar City Centre, and Salalah Gardens Mall, Capital Store curates an elevated beauty destination defined by discovery, personalization, and exclusivity. As the brand continues to expand its portfolio and presence, it remains dedicated to shaping the luxury beauty landscape in Oman through distinctive brand curation, premium gifting, and immersive experiences that celebrate artistry, craftsmanship, and individuality.