Diamonds are a girl’s best friend; though it’s the type of friend brought out for special occasions. Treated with the utmost care, and brought out for special occasions, your diamond pieces are rarely brought out when you need to make a run to the grocery store. Amaar Jewels shares a different, more modern view.
In its September selection, Amaar Jewels creates diamond pieces around the way women in the region live and dress—moving from the office to dinner, travelling often and entering a season filled with weddings, events and celebrations. Lab-grown describes the diamonds’ origin, not their quality: these are diamonds, not simulants, set in 18-karat gold and crafted as fine jewellery.
Amaar’s latest seasonal edit moves easily between understated and high-impact pieces. The Petite Cascade Hoops, Aura Diamond Bangle and Cascade Cushion Pendant bring a refined finish to everyday dressing, while the yellow-gold Elan Collection introduces cleaner, more structured forms. For evening, the Pear Cut Y-Drop Necklace and Symphony Multicut Tennis Bracelet bring greater presence; the Aurelias Pear Halo Earrings offer the kind of glamour that suits a wedding, gala or festive celebration.
“The point is not to own one diamond piece for everything, but to have the freedom to change, layer and wear fine jewellery according to the moment,” says Mihika Kothari Javeri, Founder of Amaar Jewels. “For me, that freedom is what makes lab-grown diamonds feel so relevant now.”
Amaar’s approach to sustainability extends beyond choosing lab-grown diamonds over mined stones. Environmental consideration continues through the manufacturing process and the facilities in which its jewellery is made. This gives the collection a relevance that goes beyond price: it offers a more considered way to buy fine jewellery while retaining the materials, finish and craftsmanship expected from it.
The brand also brings a more personal approach to gifting. Clients share the occasion, recipient and budget, and an Amaar adviser curates a private selection within those parameters. Through the brand’s home service, the pieces are presented to the recipient in her own space, allowing her to choose the jewel that feels most like her. Personalisation and bespoke options add another layer, turning the gift into something individual without losing the pleasure of surprise. For Amaar, fine jewellery is at its most meaningful when it is chosen personally and worn often.